talks about how simplicity does not imply rigidity.
Intuition (comes from different expereicnes, builds embodied schema” all doors have knobs kinda thing) --> no thinking really needed, learned, pre concious understanding, works by inference
- induction(specific expereiences > general ?) & deduction (general to specific then making a claim)
elegance and fit
- little material as possible
- everthing works together
-suppots contextual thinking and feeling
-economy of form
- maximum utility w/minimum of form?
good design for human goals not official goal
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