Friday, April 12, 2013

Chapter 5: Modeling Users: Personas and Goals


The important take away message of this chapter is how to stay away from stereotyping as designers model personas and goals. As personas represent a real people goals and behaviour, bias is slightly inevitable. This chapter teaches how to construct personas based on their motivations and suitable personalities.
I think using personas in design is very goal-directed. It adds texture and personality to the scenario which designers may envision their design being implemented in.

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